A UH Cancer Center researcher has been given a three-year, $1.4 million grant to study the effects of e-cigarette marketing on young adultsʻ knowledge, attitudes and behavior.
The National Cancer Institute and the U.S. Food and Drug Administration awarded the grant to UHCC researcher Pallav Pokhrel and his team.
“E-cigarettes are currently poorly regulated, but e-cigarette use is increasingly prevalent among youth and young adults between the ages of 18 and 25,” said Pokhrel. “Currently the public health consequences of e-cigarette use are largely unknown. This new study aims to generate knowledge that will help develop tobacco control policies and interventions that would promote the health of young adults in Hawai‘i and across the nation.”
The research will also help identify vulnerable groups of young adults who develop nicotine addiction as a result of targeted e-cigarette marketing, and will highlight how e-cigarette use spreads among this age group as a result of marketing.